Blog Post #2: Brief Case Presentations

At first, I didn’t know much about sustainability and what that looked like in companies. There are so many companies that are trying to reduce waste and increase sustainability. Between our oceans, land, and even streets, pollution and waste seem to be a common problem with almost everything that we do. As we continue to live and be apart of this world, it is our job to be responsible for the reduction of our footprint and to be more concerned about how we can make small changes that will eventually add up overtime, impacting our world and making a big difference. The Brief Case presentations not only taught me a lot, but showed me that there are many brands that are willing to take the extra mile to make the world a better place. One of my favorite brands that was presented last week was Doconomy. I honestly never knew or understood what a carbon foot print is in our ecosystem. With Doconomy, it helps show people their environmental impact and. carbon footprint based on their day to day habits and trend. It is also a free app, which makes it free to everyone. One thing I noticed with a lot of the companies focusing on sustainability is that a lot of the products, including my group, had a high price point. What if as a college student I wanted to make a change, but couldn’t afford $18 patches? Or I couldn’t afford a $200 pair of adidas shoes that are marketed to help save our oceans? Although they are great ideas and have amazing benefits to the ecosystem, they aren’t the most budget friendly. I loved the Cave paper because it would help eliminate some deforestation, but again the price point for a sheet of paper is just not sustainable for a majority in this economy. At least with Doconomy, you can use the app to learn more about what a carbon footprint is and how you can make a difference. The app allows you to put in your input about different areas of your life, and shows you an estimate of how much your carbon footprint is. It gives you alternatives like instead of driving to class, you can walk to help reduce your footprint. I think apps like this are a really good start for most people because it allows you to learn and make small changes, without a hefty price point attached to it.